Personalizing Outreach to Draw Successful Students

There are certain things that are taken into consideration by most students when determining which college is the best fit. In order to ensure that every student attending an institution can see success, making key elements of information easily accessible is crucial. Beyond this, colleges can personalize the information sent out to high schools based on the type of students they are hoping to draw into their institution. By making information easy to find and personalizing outreach for students, college counselors, and high school principals, colleges can help to ensure success for the students that choose to attend their institution. 

Top Considerations

One of the top considerations for most students when making the decision on what college to attend is the type of education they are offering. Different schools specialize in various fields, and this can make a huge impact on the schools a student decides to apply for and ultimately attend. Some schools offer education in a wide variety of majors and an overall broad education, while others have a narrower focus, addressing only a select handful of topics. Additionally, the quality and specifics of programs available at different schools vary widely. Highlighting the ratings and comparisons of comparable programs brings attention to differences between them and helps students decide between seemingly similar options. There are other aspects of the school itself that can draw the attention of potential students. Some are looking specifically for a public or private school, while others want an institution with a particular religious affiliation. Depending on the student’s goals, they may prefer a school whose resources are devoted primarily to either research or teaching and learning. Different schools also have a variety of clubs and other activities available for students to participate in, including sorority and fraternity activity, which can be a driving factor as well. Bringing attention to specifics regarding the education and programs available gives students a better idea of what the institution is like and if it lines up with their goals.  

Size of School

Outside of the educational offerings and programs provided by a school, size, campus, and location play a sizeable role as well. The sizes of schools vary dramatically, and can be judged by several different factors. The student population is the most common number used to determine school size, although there are other aspects that should be considered. For example, class sizes range as well, and can make a significant impact on a student’s class experience and learning ability. The size of the school will also play a part in how many incoming freshmen are accepted yearly. Campus size, style, and layout differ drastically from school to school as well. Some schools have an enclosed campus, with all of the class buildings and student housing grouped together, while others have buildings scattered throughout a city. Student housing varies between schools greatly as well, with some requiring students to live in it and others having a limited availability. Location of a school can play a large part in a student’s decision as well. The distance from home, weather, and surrounding city life all impact a student’s college experience. These details are sometimes overlooked in favor of specifications of the educational experience, however, they can make or break the overall experience. 

Every college is different, which means that each type of student will see success within different institutions. Ease of access to information regarding a college is the first step to drawing the right students, but there is more that can be done. Outreach through personalized information sent to high school college counselors and principals is the best way to target the students that best fit a particular school.